Texas Hospital’s mHealth Game Targets a Public Health Crisis

“It’s simple, effective and fun,” says Mary Hallice, Qstream’s healthcare practice lead, who’s worked with dozens of health systems to create specific quizzes. Recently, she says, they’re been used to tackle issues like unnecessary cancer screenings, high blood pressure and patient pain ratings.

“Interval reinforcement is a proven way to increase knowledge retention,” she says. “In the medical field where (clinicians) must take in and retain a lot of information, a reinforcement method that’s engaging and conveniently available has tremendous benefits to both learning and on-the-job performance.”

OfferCraft executives say this is the first in a line of mHealth games the company will produce.

“While this game deals with liver disease, in the future we aim to release new games to provide important information about many other diseases,” Aron Ezra, CEO of the Las Vegas-based company, said in the press release. “Making education about a tough subject less intimidating and more memorable can help improve health and save lives.”

The healthcare gaming field offers includes a wide range of players, from pharma giants like Sanofi to payers like Humana and UnitedHealthcare to non-profits like the Diabetes Hands Foundation and the Personal Connected Health Alliance, which in 2015 announced a partnership with Games for Health[7]

Dig Deeper:

mHealth and Pokémon Go: Yet Another Wasted Opportunity?[8]

How Patient Engagement Supports Chronic Disease Management[9]

1 2 3 4